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Certified Digital Specialist: Search Marketing Course


Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing and remarketing techniques. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise and help you gain a competitive advantage for your business. The Certified Digital Marketing Specialist in Search Marketing course combines leading global content from DMI and local expert tutor support from iQA to provide you with an exceptional learning experience. Delivered 100% online.

Courses details

Course modules:
  • Introduction to Search Marketing
  • SEO Set up
  • SEO Content
  • SEO Workshop
  • Paid Search
  • Display Advertising
  • Video Advertising
  • Analytics Set up
  • Applied Analytics
  • Strategy and Planning

  • Part-time study: 30 lecture hours
  • 6-12 months

Entry requirements:
  • Grade 12
  • Computer/Laptop
  • Email account
  • Internet access
  • A web browser (latest version) e.g. Chrome, Firefox/Internet Explorer

Course fee:

The fees include all study material – there are no hidden costs

Special SAVE R7,990

Total Course Cost: R12,000 (R19,990)

Monthly Payments Options

  • Registration fee: R5,990
  • Debit order: R1,001.67 x 6 months

Full Payment

  • Now R12,000

Direct Deposit, EFT, Ozow (iPay), Credit or Debit Card (PayGate), Karri*

*Please note that for Standard Bank customers we are an authorised beneficiary

Documentation required:

South African citizens:

  • Certified copy of ID document
  • Certified copy of highest school qualification

Non-South African citizens:

  • Certified copy of passport
  • Certified copy of study permit


Enquire about this course

Our Education Providers

   Distance Learning

We offer distance learning of a wide range of business courses. Distance learning means that you can continue your work and family commitments while studying from home at times convenient for you. To support your teaching and learning, dedicated tutors are available online and by telephone.

   Why choose us

Here are just a few of the reasons why Advance Your Career is a great choice when you want to further your studies

  • You can study from home
  • You can enrol - and start studying - at any time of the year
  • You will receive academic support from a qualified tutor
  • You can pay for your course in affordable monthly instalments

   Our Values

  • Integrity in everything we do
  • Respect for all people
  • Proactive behaviour
  • Quality processes
  • Service-driven excellence


    I do think we need to reward hard work and of course reap the benefits that comes from special people like you. Thanks, with everything and your support through my studies was amazing.

    I am very excited to have achieved my National Diploma in Labour Relations Practices, and this is something that I always dreamed about.

    I would like extend my profound gratitude to the Principal College, my lecture Ms. Leoni Grobler, Ms. Michelle Germishuys, Ms. Mary Samson and the entire team of the College as well.

    Your motherly patience, profession guidance and total devotion to each one of you melt my heart. Have a wonderful festive season.

    Manuel Mngqibisa